Angelina Jolie is expected to present her first collection for the fall 2023 season
Yesterday, Wednesday, American star Angelina Jolie announced her entry into the field of fashion design, by launching her own brand in this field, which bears the name Atelier Jolie. She defined this project as a space for innovation and is expected to present her first collections for the fall 2023 season.
The international star revealed this project on her Instagram page, and the audience interacted greatly with her post, which in less than 20 hours garnered about 256,000 admiration notices. Through this post, she introduced her brand’s ethos and philosophy with the following words: “Atelier Jolie is a place for creatives, where they collaborate with a diverse family of skilled tailors, textile designers, and artisans from all over the world. This project stems from my deep appreciation and respect for the many tailors and makers of The fashion I’ve worked with over the years. It’s a translation of a desire to make use of high-quality second-hand materials and fabrics left in warehouses, and a way to join a movement that cares about cultivating better self-expression.”
Image of the Instagram post announcing the launch of the brand
Jolie’s initiative in this field focuses on promoting the principle of sustainability and using remnants of old fabrics and materials with the aim of recycling them and giving them new life in modern designs. In a post that appeared on Atelier Jolie’s official Instagram page, Angelina said, “I’m building a place for creatives, where they can collaborate with a diverse and skilled family of tailors, textile designers, and artisans from all over the world. It’s a place to have fun, to create your designs freely.”
It is noteworthy that this page has gained about 70,000 followers in less than 24 hours, which indicates the demand that is expected to be witnessed by the first collections of the Angelina Jolie brand upon its launch.
