The American CIRP agency published interesting statistics regarding the transition of users from Android to iOS. Although the data comes from the USA, it is the traditional “bastion” of iPhones, and the migration numbers between Android and iOS are probably the highest in the world here. Statistics show that for a long time Apple is no longer interested in the number of users that it will drag from competing platforms, but rather in the existing user base of iPhone users who are gradually replacing their phones with new ones.
In 2023, there was a slight decrease in the year-over-year transition of new iPhone users from Android. On average, however, it remains at 13 percent for the next five years. The vast majority of new iPhone users are migrating from an older iOS device
CIRP has published statistics on user transitions from the Android operating system to iOS over the past five years. By the user switching to iOS, we mean the situation where users put aside the previously used Android phone when buying a new iPhone. Last year, 13% of new iPhone owners fell into this group. It turns out that the vast majority (up to 87%) switch to a new iOS device from an older iPhone that has reached its end of life and needs a replacement, or new hardware or software features are the main reason. And this is especially important for very old iPhones that no longer receive updates.
A spell called “enclosed garden”
Thirteen percent of the original Android users were recorded by CIRP in 2019 as well, since then the ratio of “influx” has dropped to 11 percent (in 2020 and 2021), in 2022 the transition to iOS was slightly more pronounced (15 percent). And while earlier Apple was actively enticing to switch to its system, it soon realized that it was enough to trap users in the so-called “closed garden”. When they make certain services available only on iOS, iOS users will not consider switching to Android because they would lose those services. An example for all is iMessage (aka blue vs. green bubbles), which was supposed to be regulated and open to competition in Europe, but in the end it didn’t happen.
When buying a new device with iOS, approximately 14 percent of interested parties have Android in their pocket. When buying a new Android, only a few people have an iPhone in their pocket… (so far the last known information related to the period June 2022 – June 2023)
The latest data from June last year show how it works in the opposite direction. 92 percent of new Android owners also had an Android model as their previous phone. And only four percent of new Android owners switch from iPhones. Primarily due to the openness of the system and also the price. Androids are available at almost all possible price levels, which is definitely not the case with Apple.
Samsung ad encourages iPhone users to “jump the fence”:
And how often do you change mobile platforms? Have you switched between Android and iOS in the past? Was it a complex or simple act? Did you stay with the same system after the switch or did you switch back quickly? Share your comment in the discussion below the article.
Source: CIRP
2024-02-15 08:56:10
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