Andalusia participates in IMEX America and World Routes in Las Vegas

These are professional events specializing in MICE tourism and air connectivity, where the destination seeks to establish international alliances.

The Ministry of Tourism, Culture and Sport participates in IMEX America and World Routes 2022, two professional fairs that will take place in the next few days in Las Vegas (USA), focusing respectively on MICE tourism and air connectivity.

In the case of IMEX America, it will take place from 11 to 13 October and is consolidated as the leading incentive and meeting tourism fair in the United States, aimed exclusively at professionals in the international MICE sector.

In its latest edition, it brought together more than 8,600 professionals who held more than 50,000 appointments during the days of the event.

Tourism of Andalusia will have several working tables within the Turespaña exhibitor, where business meetings will be held in which a representation of the Convention Bureaux of the Costa del Sol, Malaga, Granada and Seville will also participate.

In these days there will be at least 26 appointments with heads of institutions, companies and organizers of congresses and corporate events from the United States, Mexico, Chile, Argentina, Colombia, Brazil, India, United Kingdom, Egypt, Switzerland or Saudi Arabia, including the others, other markets of origin.

From 6 to 18 October, however, the Ministry participates in the trade fair specialized in aerial connectivity World Routes America 2022, of a professional nature and in which the Board intends to establish contacts with international companies to facilitate connections between the Andalusian destination and various issuing countries.

The Public Agency for the Management of Tourism and Sport in Andalusia (EPGTDA), has set up five working groups together with Turespaña, AENA, provincial and municipal councils with airports in the network of State Airports in which strategies are defined to promote the ” opening of short, medium or long-haul lines or upgrading existing ones from the main passenger broadcasters.

To this end, at least 30 business meetings will be held between the various Connectivity Tables and numerous international airlines such as American Airlines, United, Delta, British Airways, JetBlue, Air Canada, Air Transat, WizzAir or Asiana, among others.

On the other hand, among the objectives of the Andalusian delegation in this event is to position the community as a candidate for the organization of World Routes Europe in 2025, which would be a major shock for the destination and consolidation of the brand in the tradition. destinations opening up new opportunities in distant markets with potential routes to the region.

Although both are international fairs, in which contacts will be maintained with intermediaries and companies from various continents, recovering and increasing the tourist flow of the North American broadcaster is another of the objectives of their participation.

Between January and August, 309,759 travelers from the United States stayed in Andalusian hotels, where they spent 715,589 overnight stays, which represented an increase of 445.5% and 333.5% respectively compared to the same period last year.

Andalusia is the third national destination for North American travelers.

To express. Editorial board. TR