A recent analysis of Omdia reveals that The FIFA Women’s World Cup is on track to become the most valuable women’s sporting event in the world in terms of broadcasting rights. Approximately $70-100 million in revenue in 2023.
A new research paper, released ahead of the Women’s World Cup kicking off this week, said seven of the top 11 most valuable women’s sporting events were soccer leagues. This reflects the popularity of soccer and the success of women’s soccer on a global scale.
However, the gap between women’s and men’s sporting events remains huge. Ed Ludlow, Senior Data Analyst at Omdia, said: The FIFA Women’s World Cup received only 1-2% of the broadcasting rights of the men’s World Cup. As of 2023, broadcasting royalties for the Women’s Tennis Association (WTA) account for just over a third of that of the Men’s Tennis Association (ATP), while broadcasting royalties for other sports are the same. of the Women’s Super League (WSL) account for just 0.2% of the Premier League.”
“In recent years Women’s sports are increasingly reported on television. There are more people watching the competition in the field. and increased sponsorship income. However, the next hurdle for women’s sports is Reaching an agreement to relay the competition to be equivalent to the men’s sport “
The US women’s basketball league (WNBA) has 58 times less royalties than the men’s basketball league (NBA), with the average NBA league earning $3.1 billion per year.
However, women’s sports can attract viewers who don’t watch men’s sports. According to the results of the Audia consumer research, In the US, 22% of WNBA viewers do not watch the NBA, and in the UK, 12% of women’s Super League viewers do not watch the Premier League.
DAZN (DAZN), sports streaming service provider It has launched a free ad-supported (FAST) streaming TV service and a pay-as-you-go service for women’s sports. Other smaller leagues are also trialling the service.
“Dazone’s streaming service has a strong focus on women’s sports. It pays more royalties for broadcasting the tournament worldwide than any other broadcaster or platform,” Ludlow concludes.
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Image – https://mma.prnewswire.com/media/2155279/Media_rights_sports_leagues_Infographic.jpg
Source: PR Newswire/InfoQuest
2023-07-18 05:10:15
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