Analyzing the Micro and Macro Environments of Small Businesses: A Case Study of a Grocery Store’s Cosmetics Brand

USE:

To understand the analysis, a small grocery store will be used as an example.

cosmetics with its own brand, so its effect will be clearer

the micro environment and the macro environment in small businesses.

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Suppliers: agricultural companies that provide manatural prima would, laboratories

which produces the result and the connectionby a packaging company that creates

100% recyclable packaging only for the productscompany activities.

Target audience and interest group: the publicThe goal is very broad because of the diversity

of products offered by the store; Interest group They look for young people with influence

social networks that advertise offshoreca or, on the other hand, investors who help the

creating new products.

Competition: establishments offering similar productslares, whether it is a store

small or large supermarket chain like MERCADONA who has a section

dedicated to cosmetic products, or other sourcestherefore they are dedicated to a special sale of

cosmetics like PRIMOR.

Intermediaries: The transport company that They are responsible for bringing the items to the store;

Dependents and managers who interact with themn customers by helping them find and

Select the results you want.

MACROENTORNO: external forces that have an indirect effect on the group.

They exist regardless of commercial activity oh no.

Demographic setting: mostly adultsabout young people. More of the

Half of the population in the village are womenAre you. There is a percentage of immigrants.

Ecological and natural setting: a town surrounded byand nature with crops, forests,

nearby water sources and fertile soil.

Socio-cultural conditioning: evolution of the new societyadvertisement where the clothes are not

gender, there are new family units, the makeupaje not only for women and they are turned off

special special roles.

Economic situation: average income, only 2% of theThe people have a high power

purchasing power, but the increase must be taken into account unemployment due to health crisis,

although funding is available for tart of government.

Technological situation: creation of new devicesincentives for buying and selling

online promotes greater globalizationbrands and their products.

Political legal conditions: new steps in institutionsreach their potential,

sets the use of space and makes the uuse of masks for employees and customers

to ensure general well-being.