The iconic Lego gaming kits, which go on sale over time, generally perform better in terms of return on investment than equity investments in large companies, bonds, gold and alternative sources of investment.
This is stated in a study by economists published in Research in International Business and Finance, quoted by “Kommersant”. Scientists have analyzed the dynamics of prices in the period from 1987 to 2015 and found that the average return on Lego as an investment is 11% (in real terms – 8%).
“The cult toys from the designer, whose number decreases over time, have a high collector’s value and show the ability to generate high profits in the secondary market,” the study summary said.
It is also noted that the return on investment in Lego kits is not exposed to market, value, inertia and variable risk factors.
