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Podcasts now get the most listening numbers through YouTubenot through Spotify, Apple Podcasts or other platforms. At the same time, Dir Spotify more focus on video. What’s going on?
No one expected a few years ago that podcasts would become the most popular video platform. Because of one podcastAre you listening to that right? More and more podcasts were added, and to stand out, more and more podcasts put a camera in the studio. For short videos on social media, to attract a new audience, or just to post the entire recording with images on YouTube. And it turns out: many people also want to see who they are listening to.
YouTube is surpassing the competition
This is evident from the figures: YouTube overtook the competition this year and was the most popular service for listening to podcasts with 31 percent. That shows research by Edison market analyst, held in the US. Spotify is in second place with 27 percent, Apple Podcasts comes in third with 15 percent.
A few years ago, YouTube was far behind Spotify and Apple. The big change has several explanations. We already covered the first one: more podcasts record video and post it for convenience. But the audience is also changing: Generation Z (1997 – 2012) has matured and consumes more podcasts. That generation grew up with YouTube and “appreciates the additional context that video provides,” according to the researchers.
A pandemic also played a role
The corona pandemic played a big role in the rise of the video podcast, he wrote The Wall Street Journal. As a result, we got used to looking at camera (web) images of each other much faster, and had a greater need for human interaction. So more and more video podcasts were made, and that remained the same after corona.
Spotify is also seeing this change. “If you had said five years ago that people wanted to see people speak in front of a microphone, I would have said ‘probably not,'” said the Spotify CEO. Daniel Eck. But it happened, especially at a time when podcasts are increasingly important to Spotify.
And so Spotify battles YouTube, the company announced last week. Podcast makers can now also add the video version of their recordings to Spotify. Spotify is expected to push for this, and prioritize video podcasts in its own recommendations to promote them.
Is Spotify still on time?
The question with these kinds of developments is always: will Spotify become better at video faster than YouTube at podcasts? One problem: apparently YouTube is already better at podcasts. It seems that the largest video site in the world is already attracting the largest podcast audience.
YouTube might focus even more on this, if only because podcast listeners are a nice audience for Premium YouTube subscriptions. That is: if you want to put your phone in your pocket while watching a podcast, you must have YouTube Premium to continue listening to the background.
YouTube Music is still relatively small
In the meantime, Spotify needs to convince users to keep watching the app. Everyone is used to pressing play on Spotify and then exiting the app.
You could also argue that users prefer Spotify for music and YouTube for videos, whether it’s a podcast or something else. This is also reflected in the figures, because don’t forget: YouTube Music has been Spotify’s competitor for years music. And yet YouTube Music still has less than 10 percent of the music streaming market, while Spotify is the biggest with more than 30 percent of the market.
The future of the podcast as a whole is also interesting in this new light. Will we soon have podcasts as we know them, made for listening? Or are we slowly creeping into a format where you also have to be the image to understand what it’s about? The listener or listener decides.
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2024-11-19 01:39:00
#Analysis #YouTube #popular #podcast #platform #Spotify #video
– What key factors are driving the shift from audio-only podcasts to video podcasts among both creators and listeners?
1. As a website editor for world-today-news.com, I would like to invite two guests to discuss the recent shift in podcast listening trends. Firstly, we have Gabriel, a popular podcast host for the past five years, and Sarah, a podcast listener who has recently started watching more video podcasts.
2. Gabriel, as someone who’s been in the podcasting industry for a while now, how has your experience been with the growth of video podcasts? Do you think it’s been easier or more challenging to adapt to this new medium? Can you explain why more and more podcasts are opting for video content?
3. Sarah, as a podcast listener who prefers watching videos, what do you think is the appeal of video podcasts? Do you find them more engaging than traditional audio-only podcasts? How has your listening habits changed with the rise of video podcasts?
4. The research suggests that YouTube is now the most popular platform for podcast listening. Why do you think that is? Do you think it’s because of the additional context that video provides? Or is it because of the changing preferences of Generation Z?
5. Spotify has recently announced their push into video podcasts. As Spotify continues to compete with YouTube, do you think they have what it takes to attract more podcast viewers? How do you see the future of podcasting as we move towards a more visual medium?
6. On the other hand, YouTube Music is still relatively small compared to Spotify in the music streaming market. Is there a chance that podcasts could overtake music as the primary focus on YouTube? And how would that impact the future of streaming services?
7. the article raises an interesting question about whether podcasts will soon become a visual medium or if audio-only will continue to exist. As someone with experience in both hosting and listening to podcasts, what is your take on this? Will we see a shift towards video-only content, or is there still a place for audio-only podcasts?
