During Skate America in Boston, the 17-year-old skater made a stop at the Brillance boutique and Melrose bought a few products and at that moment Marie-Pier Chouinard jumped at the opportunity to create a partnership with her. The skater therefore serves as a model for jewelry and clothing. Its face appears everywhere and it is a partnership that gives visibility to the company everywhere on the international scene.
Here is what Marie-Pier Chouinard told us: “She is one of the first ladies to make quadruplets. She breaks records after records. It is certain that the skater in itself is interesting from a skating point of view. I really like the look and the story behind Alexandra. She comes from a normal family. These parents invested a lot in his career. She is very passionate. These are all things that speak to me. “
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