Asustek officially announced that it will continue to adjust the pricing of graphics cards and motherboards from 2021, including the US official mall and retail retailers have adjusted to the new price, the known range is up to 20%.
Juan Jose Guerrero, Technical Marketing Manager of ASUS, said that although we have worked closely with suppliers and logistics partners Cooperation to minimize the increase, but due to components, logistics, operating costs and imports Tariffs continue to rise, and price increases are imperative. And as the timing advances toward the first quarter of this year, the number of products to be adjusted may increase.
The new price has been reflected in the mall and retail channels on the ASUS official website. For example, the price of ROG Strix LC Radeon RX 6800 XT water-cooled graphics card in NewEgg has been adjusted from the original US$ 899.99 to US$ 1079.99.
Although Asustek has not officially announced or adjusted the selling prices of Taiwan channels, it is speculated that this wave of price increases should not be avoided.
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