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Apple plans to launch the AirTag 2 in 2025, incorporating an improved Ultra Wideband chip for precise tracking and a secure speaker, while maintaining a similar design to the current model.
Tl;dr
- New version of the Apple AirTag planned for mid-2025.
- The AirTag 2 will benefit from an improved chip for better location tracking.
- The built-in speaker will be more complicated to remove for anti-tracking measures.
Apple is preparing a new version of the AirTag
According to a recent report from Mark Gurman of Bloomberg, Apple plans to launch a new version of its object tracking accessory, the AirTag, in mid-2025. Originally released in April 2021, the AirTag is one of Apple’s longest-lasting products without an update.
AirTag 2 development progresses
In his PowerOn newsletter, Gurman wrote: “In May, I reported that Apple is working on a new AirTag – codenamed B589 – for release around the middle of next year. This accessory has now progressed through manufacturing testing, and Apple is preparing to bring it to market. »
This information is consistent with previous reports predicting that the second generation of the AirTag would not see the light of day until 2025. Last October, supply chain analyst Ming-Chi Kuo reported that mass production of the next AirTag had been postponed until the fourth quarter of 2024, which is currently the case. In January, Gurman reported that Apple delayed this update due to overproduction of the AirTag.
AirTag 2: What’s new?
The newsletter states that AirTag 2 will benefit from an improved chip for better location tracking. This suggests that the AirTag could integrate the next generation Ultra Wideband chip, launched with the iPhone 15 range.
Another notable new feature: the built-in speaker will be more complicated to removea measure intended to combat tracking. On the other hand, Gurman clarifies that we should not expect a significant design change for the AirTag.
Finally, he noted that the second generation of the AirTag will have “better range,” which should allow the pinpoint location feature to be more accurate at longer distances.
1. Can you tell us about the planned release of the AirTag 2 in 2025 and what new features we can expect to see in this upcoming device?
2. How does the improved Ultra Wideband chip in the AirTag 2 benefit users’ tracking experience?
3. How will Apple address any privacy concerns about the device’s tracking capabilities with the implementation of a secure speaker?
4. In what ways do you think the AirTag 2 will improve upon the current version’s design, or will it remain relatively unchanged?
5. Do you believe that Apple will face fierce competition in the market for Bluetooth trackers from other brands? If so, how does the AirTag 2 differentiate itself from these alternatives?
Section 1: Release and New Features
In Bloomberg’s PowerOn newsletter, Mark Gurman announces that Apple is planning to launch the AirTag 2 in mid-2025. What new features can we expect from this upcoming device? How does it differ from the current AirTag? Will there be any significant design changes, or will it mostly focus on improving existing functionality?
Section 2: Improved Location Tracking
The AirTag 2 is set to come with an improved Ultra Wideband chip for better location tracking. This could potentially make it easier for users to find lost items at longer distances. Can you explain how this technology works and how it compares to other Bluetooth tracking methods on the market?
Section 3: Privacy and Security
Security is always a concern with devices that can be tracked. Can you discuss how Apple plans to address these concerns with the addition of a secure speaker in the AirTag 2? How will this speaker differ from the current model, and will it make it more difficult for unauthorized individuals to use the device for nefarious purposes?
Section 4: Competition in the Market
Apple is not the only company offering Bluetooth tracking devices. With brands such as Tile and Chipolo dominating the market, how does the AirTag 2 differentiate itself? What unique features does Apple plan to offer that might attract new users or retain its existing customer base?
