Connected devices are part of the daily life of many smartphone users around the world. Among these are connected watches and bracelets, which are increasingly consumed today. This is indeed an analysis made by the firm Counterpoint. According to the data he recently released, the market for connected watches and bracelets has experienced a global evolution over one year. Over this period, the market therefore experienced a 13% increase, with double-digit growth for the fifth consecutive quarter.
Apple takes first place on the podium
These statistics have been confirmed by the analyst specializing in this sector Sujeong Lim. “Although the global smartwatch market experienced weak growth in 2020 due to the impact of Covid-19, it has continued to perform well since its rebound last year” he indicated. According to Counterpoint, among the brands competing in this market, Apple stands out by taking first place on the podium. He is followed by the South Korean giant Samsung and Chinese Huawei. Thus, the apple brand, which alone accounted for more than a third of total shipments in 2021, increased 36% market share in the 1is quarter 2022.
Samsung, for its part, managed to have 10.1%, and Huawei 7.2% of market share over the same period. As a reminder, these data come a few days after the decision of the European Union to impose a common charger for all electronic devices. By 2024, smartphones, tablets, cameras, headphones will have to be equipped with a USB type-C port, already common to android smartphones. The decision had been criticized by the Apple brand, which felt that it would notably stifle innovation and isolate Europe.
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