Adidas and Reebok products will be sold under the ASP brand
Adidas and Reebok stores will return to Russian markets under the new ASP brand. This was announced by Ilya Komissarov, head of the Lestate marketing department.
“The products of Adidas and Reebok, despite their departure from the Russian market, will be sold in the new ASP network launched by Lestate, a distributor of Western sports brands. <…> Russians, accustomed to the high quality of Western brands, are not ready to give them up. But in the sporting goods segment, competition is intensifying due to the activation of local players,” reports the words of a company representative “
According to the top manager, the first store will open this week in the Belaya Dacha outlet in Moscow. The number of stores under the ASP banner is still being discussed; the expansion of the retail network will be gradual, Komissarov noted.
After the start of a special military operation in Ukraine, many countries began to impose economic sanctions against Russia. Many foreign companies, including Reebok, which was part of Adidas, announced the decision to suspend work in the Russian Federation. At the beginning of March, the company announced its temporary withdrawal from the Russian market: sales online and in retail stores of the network were suspended. Information about the possible return of Adidas to Russia was discussed on social networks. However, then the company denied these data.
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Adidas and Reebok stores will return to Russian markets under the new ASP brand. This was announced by Ilya Komissarov, head of the Lestate marketing department. “The products of Adidas and Reebok, despite their departure from the Russian market, will be sold in the new ASP network launched by Lestate, a distributor of Western sports brands. <…> Russians, accustomed to the high quality of Western brands, are not ready to give them up. But in the sporting goods segment, competition is intensifying due to the activation of local players,” a representative of the Kommersant company reports. According to the top manager, the first store will open this week in the Belaya Dacha outlet in Moscow. The number of stores under the ASP banner is still being discussed; the expansion of the retail network will be gradual, Komissarov noted. After the start of a special military operation in Ukraine, many countries began to impose economic sanctions against Russia. Many foreign companies, including Reebok, which was part of Adidas, announced the decision to suspend work in the Russian Federation. At the beginning of March, the company announced its temporary withdrawal from the Russian market: sales online and in retail stores of the network were suspended. Information about the possible return of Adidas to Russia was discussed on social networks. However, then the company denied these data.
2023-12-06 00:08:00
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