LAS VEGAS
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced an expanded partnership with Snowflakethe provider in the field of data cloud, known for the possibilities of Snowflake Data Cloud for companies worldwide. With a new data-sharing integration, Snowflake customers can gain actionable insights into customer behavior and product experiences within Amplitude without having to export data from their Snowflake instance. The integration links Snowflake Data Cloud to Amplitude’s leading product analytics solution, allowing companies to focus on what matters most: creating great product experiences that drive business growth.
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With the Snowflake Data Share integration, Amplitude and Snowflake customers can now merge their data directly into their Snowflake instances or set up read access to a data share provided by Amplitude. This improved data accessibility gives customers the flexibility to access their data how they want and increases the ROI of their investment in Snowflake.
“The digital product landscape is more crowded and competitive than ever before. To compete in the marketplace and achieve long-term customer loyalty, companies must have a thorough understanding of their customers’ preferences and behaviors,” said Spenser Skates, CEO and co-founder of Amplitude. “However, access to quality customer data has historically been a challenge, making it difficult for cross-functional teams to get a holistic view of all customers. Now, thanks to the new, expanded partnership between Amplitude and Snowflake, that’s changing. Businesses will now have the ability to quickly and flexibly capture, process, and derive value from their product data to increase customer adoption, drive growth, and improve customer retention.”
Building on the bidirectional integration Snowflake and Amplitude give customers flexibility in choosing the best way to manage their data. Organizations can leverage Amplitude’s reverse ETL integration with Snowflake to further enrich or enrich the data in Amplitude and bring that data back into the customer’s Snowflake instance via the Amplitude data exchange workflow.
“Businesses today depend on real-time access to accurate customer data, leaving no room for data silos,” said Kieran Kennedy, Snowflake’s Marketplace leader. “Snowflake and Amplitude have taken our partnership to the next level, giving customers more flexibility and choice in mobilizing their data to further drive their business by gaining rich insights into their behavior.”
The Snowflake Data Cloud enables companies to create a secure information source for their data while providing a flexible query engine for technical users. Amplitude delivers leading digital analytics that capture customer behavior, clarify customer identity across all digital interfaces, and provide a self-service, no-SQL interface for business users to answer questions, run product experiments, and reach audiences. Along with the new integration solution for data sharing, teams have more options to connect the two platforms and leverage tools to improve data quality and decision making.
The new integration will be generally available in Q3 2022. For more information on the Amplitude and Snowflake partnership, visit here. New and existing customers can here request an individual integration demo.
Follow us via Live-Streamon Twitter and in Amplitude Blog for more updates from the Amplify 2022the leading product and growth conference, which runs until May 26, 2022.
About amplitude
Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armor, rely on Amplitude to help them innovate faster and smarter by answering the strategic question, “How do our digital products power our business?” “ The Amplitude Digital Optimization System makes critical data accessible and actionable for every team – unifying product, marketing, engineering and leadership teams around a new understanding of customers and a shared visibility into what is driving business outcomes. Amplitude is the industry’s leading product analytics solution, ranked #1 in G2’s Spring 2022 report. Learn on amplitude.comhow to optimize your digital products and your business.
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