Amorepacific celebrates the 10th anniversary of the debut of the group BTS and collaborates with ‘2023 BTS FESTA’. proceed with
As a company representing K-beauty, it contains the meaning of celebrating the 10th anniversary of the debut of BTS, which has greatly contributed to promoting Korean culture to the world.
Amorepacific headquarters won prestigious domestic and international architectural awards and established itself as a landmark in Seoul. It is located close to the BTS agency HYBE office building, so we planned a space with a variety of concepts so that customers visiting the Yongsan area can stop by and enjoy it comfortably during the event.
During the event, at Amore Hall (Auditorium) on the 2nd floor of the head office △ weekdays from 19:00 to 22:00 △ weekends from 11:00 to 20:00 BTS music videos will be screened. Amorestore, located on the same floor, also presents sample kits consisting of seven representative products in small quantities.
In the space in front of the store, you can see a large photo wall with the members’ images, a large cake photo zone, a message wall, and ‘Photoism’ of the 2023 BTS FESTA concept.
Amorepacific will also exhibit limited edition products and goods that have been introduced using BTS-related IP (intellectual property rights). In particular, Amore Garden on the 5th floor, accessible only to internal personnel, will be open from 19:00 to 22:00 on weekdays and from 11:00 to 20:00 on weekends to provide a special experience.
It provides opportunities to experience K-beauty in various places in Seoul other than the head office. Anyone can experience representative brand products by visiting the AMOREPACIFIC booth at the ‘BTS 10th Anniversary FESTA @ Yeouido’ held at Hangang Park in Yeouido on the 17th (Sat).
Items specially prepared for this event will also be presented on a first-come, first-served basis. Laneige and Etude stores located in Myeong-dong, Seoul, as well as major duty-free stores, are ready to provide purchasing benefits for global customers.
An official from Amorepacific said, “We have prepared an event to express our gratitude to our customers who love K-culture.” – Please pay a lot of attention to beauty.”
