The agreement signed with Sterling Cruise, a company founded by Dan Isai and other Romanian entrepreneurs, also marks the network’s entry into the Eastern European market, the brand currently having units in Spain and Switzerland.
The first restaurant in Romania is to be opened in 2022.
“We are happy to announce our entry into the Romanian market, where we have ambitious plans to bring to market one of the most popular restaurant brands globally. Popeyes is one of the fastest growing restaurant brands in the United States, ”said David Shear, president of International Markets at Popeyes Louisiana Kitchen.
Sterling Cruise was launched in 2014 and operates almost 40 restaurants in Romania. In addition to Salad Box, a network that it has also expanded externally, the group has developed other brands, such as Pep & Pepper, Taksim or Resto Aperto.
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