American Football: Rapper Kendrick Lamar performs at the Superbowl halftime show

The NFL Super Bowl halftime show has a long history. The stars don’t get any money for what they show, but they get professional exposure and worldwide attention – almost as lucrative. Stars like Snoop Dogg, Rihanna, Prince, Michael Jackson and The Weeknd have consistently outshone the football stars on the field. In 2025, it is likely that many of the more than 100 million people in the US alone will see the spectacle of football in the stadium in New Orleans or in front of the television.