Three months of Israel’s war with Hamas has been dragging on and there is no end in sight. Even though each side has suffered the loss of life, property, and peace of living. and shake up your own economy and the world economy
‘The Big Three’ Three major US brands, McDonald’s, Starbucks, and Disney Plus, are facing brand resistance in the Middle East that is beginning to affect their businesses. Because it is seen as supporting the idea of Israel. Some brands have even been exposed to fake news. Until having to come out and explain from time to time The use of the term ‘The Big Three’ indicates the goal of boycotting American brands.
SPOTLIGHT invites you to take a look at 3 giant American brands. Victims of boycotts from the Israel-Hamas war
McDonald’s, one of the largest and most famous fast food chains in the United States. has come out to admit that There are now several McDonald’s locations in the Middle East. And some branches in other regions are facing serious business impacts. from the boycott situation of Palestinian supporters fromBoycotts that started at the grassroots level in just a few countries It began to spread out.
The reason was from a rumor that McDonald’s in Israel announced on its social media accounts that The company has distributed thousands of free meals to Israeli soldiers. and persons involved in the fight against Hamas. Last October 2023Even though later McDonald’s franchise has come out to deny the claims But it seems too late. When the anger of the people began to flare up It has spread to many other countries. For example, at the McDonald’s Star City branch in Birmingham, England, a group of pro-Palestinian activists brought many rats painted in green, black, white, and red. Palestine flag released into the store
While there is a McDonald’s branch in Indonesia where PT Rekso Nasional Food is the franchise rights holder. issued a clarification in the same manner Ready to send more than 1.5 billion rupiah (3.5 million baht) in humanitarian assistance to the Palestinians in November 2023.
or even a McDonald’s One branch in Egypt It has been revealed that the store’s sales in October and November 2023 have fallen by approximately 70% compared to the operating results of the same period last year.
Chris Kempczinski, CEO of McDonald’s Many have come out to accept the impact of this boycott. Ready to say McDonald’s is not involved. But it is an announcement from the McDonald’s franchise rights holder in each country alone. Ready to condemn violence and all forms of hate
“Because in every country where McDonald’s operates including in Muslim countries McDonald’s is proud to be represented by local entrepreneurs who work tirelessly to serve and uplift their communities. At the same time, it employs thousands of fellow countrymen.”
In fiscal year 2022, McDonald’s operated approximately 40,275 franchises and restaurants in more than 100 countries and had total annual revenue of $23.18 billion. But only 5% of its branches are located in the Middle East region.
Starbucks announces its stand for humanity
Another brand that has fallen victim to hate is Starbucks, the giant of the famous American coffee chain.
Starbucks has been the subject of debate in the Middle East. When 9,000 Starbucks union workers from 360 stores posted a message after the Hamas attack on October 7, 2023, saying ‘Solidarity with Palestine’ in a tweet. (X) and there are still some Starbucks employees on strike. To join in protesting in the streets demanding freedom from the Israeli-Hamas war.
howeverCEO ofStarbucks Laxman Narasimhan published an open letter calling for peace and accuses of distorting the truth Through the Starbucks website on December 19, 2023.
Although the letter does not specifically mention Middle Eastern nations, But the content and main idea mention conflicts in many parts. has caused violence Hate and lies in cities around the world including North America have seen protests intensify Starbucks stores in various locations have faced problems with vandalism. Because protesters believe information from misrepresentations on social media.
however Starbucks has reiterated its position. That is for humanity. But there is still vague content. The trend of Starbucks critics has not calmed down at all.
Some on social media reported that boycotts and strikes were the result. It has affected the image and stock price of the company, which has dropped by more than 7%.
Disney Plus condemns all forms of violence.
side Walt Disney The American animation giant has been criticized by pro-Palestinian activists online after Walt Disney financially supports Israeli organizations.
After the war in Gaza began to break outThe Walt Disney Company has announced a donation of more than $2 million to humanitarian organizations in Israel, with $1 million being donated to Israeli emergency services. and the remaining funds will be divided among various non-profit organizations.
BoB Iger, CEO of The Walt Disney Company
has released a message condemning all forms of violence occurring in Israel. both bombing Take the lives of innocent people Especially young children They are also ready to help innocent people who are going through pain. and violence amidst the collapse of the country
however CEO moves and the Walt Disney Company have received a lot of opposition from Palestinian supporters. and cause a current #BOYCOTTDISNEYPLUS happened One Disney Plus user said: “I am canceling my subscription to the Disney+ platform because I cannot afford a platform that supports the murder of civilians and children.”
Another user said, “Disney is engaging in a war crime against Israel. with a pledge of $2 million.”
From a case study of the movements of 3 large American companies. Makes us see the challenge In terms of subtlety and complexity
Although expressing your stance on social situations is part of the branding process, But the level of historical complexity and nuance involved in the conflict Make companies You must be careful in getting yourself involved. with conflict
During unusual times such as war Brand stakes may be higher as well. Many brands often choose to reflect “general” views, such as condemning violence. Or choose to be quiet and not have to show anything at all. If the war is too delicate and complicated
refer : ฺBBC
2024-01-07 17:44:15
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