AMD may finally begin to invest in the research and development of AI artificial intelligence technology in its video game-related devices, and according to one of the company’s executives, 2024 will be a very important year for their GPUs and CPUs.
In a recent interview with the No Priors podcast, AMD Chief Technology Officer Mark Papermaster said that in the past few years, their internal team has been continuously working on the compatibility of its hardware and software with artificial intelligence. research and development, and their game-related hardware is finally about to introduce similar AI technology.
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“Well, this year will be a very important year for us, because we have spent so many years developing AI-related compatibility for our hardware and software. We have recently completed the integration of AI in all of our Enablement in products, cloud, EDGE, PC, embedded devices, gaming devices. We will enable resolution enhancement for our gaming devices through AI, and 2024 will be a year for us to fully deploy Years.” said Mark Papermaster
Although Mark Papermaster did not clearly say what kind of AI technology AMD will use in its gaming GPU and CPU devices, he pointed out that it is likely to be FidelityFX and Super Resolution (FSR), which is AMD’s super sampling technology.
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Unlike Nvidia’s Deep Learning Super Sampling (DLSS) and Intel’s Xe Super Sampling (XeSS), FSR is currently the only super sampling technology that does not use AI for assistance. However, the “game device” mentioned by Mark Papermaster seems to imply that AMD’s next-generation GPU product “RDNA 4” will begin to introduce AI-related technologies. In any case, AMD has still become the latest among GPU manufacturers to enter the market and invest in the research and development of AI-related technologies, but it lags behind its two major competitors, Nvidia and Intel. Even so, this also means that consumers will have more in the future. Come up with another new choice.
Nvidia has been investing in the research and development of its DLSS technology since 2019, and this quick decision has also brought about very rich results. It has not only become the most popular super sampling technology choice at present, but also made Nvidia the leader in video game hardware. As a leader in AI technology in the field, the company’s market value has recently officially exceeded US$2 trillion.
As more and more major technology companies invest in the research and development of related technologies for their hardware equipment, competition in the entire market has become increasingly fierce. Whether AMD, which entered the market late, can successfully compete in the more competitive market? It remains to be seen if it will find its footing.
