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AmberBirch’s Dragonfly Festival: A Dienas Bizness Celebration

Latvian Birch Veneer Producer ⁤Invests‌ $44 Million‍ in Expansion

AmberBirch, a leading birch veneer producer based in the Jēkabpils region⁤ of Latvia, is celebrating a ‍major expansion. The ⁣company recently marked a meaningful construction milestone, ‌reaching the highest point of its new production ‍facility. This expansion represents a substantial investment of over €40 million (approximately $44 ⁤million USD) and will ⁢nearly double the company’s production capacity.

The new plant, slated for completion in mid-2025, will boast a total area exceeding 20,000‌ square meters (over 215,000 square feet). ⁤This includes a 10,000 square meter production facility, along with expanded areas for timber storage and the addition of new steam chambers.‍ The ⁣project ​is​ expected‌ to significantly increase the company’s ⁢output of high-quality birch veneer.

By the second half of 2025, AmberBirch aims to produce up to‍ 90,000 ⁣cubic meters⁣ of⁤ veneer‍ annually. This aspiring expansion will not only ⁢increase production but⁣ also create numerous jobs, growing the company’s workforce from 85 to 130​ employees. This expansion mirrors similar growth seen in⁢ the U.S. wood products industry, demonstrating a ‍global trend⁣ of increased ‌demand for sustainable⁤ building materials.

Funding for this project will come from a combination of ​AmberBirch’s own resources and external ‌financing. ‌The construction is being managed​ by Pillar Contractor, SIA, while the state-of-the-art technology is‌ being ‍supplied by Raute Corporation of ⁤Finland. This technology encompasses all key stages of veneer production, from log handling to drying and sorting.

AmberBirch’s commitment to sustainability is evident in its operations. The company holds both FSC® ‌and PEFC certifications, ⁢guaranteeing responsible forest management.​ Moreover, AmberBirch is an ISO 50001:2018 certified‍ energy management​ system and​ invested €850,000 in a ‌1MW solar panel ⁣park in ⁢2023, ⁢highlighting‌ its dedication to renewable energy sources. ‍This commitment to sustainability aligns with growing consumer demand in the ⁣U.S.⁣ for‍ environmentally conscious products.

AmberBirch, a subsidiary of AmberStone Group,⁣ AS, a ⁢holding company⁢ with diverse interests across various sectors, began operations in 2019. As its inception, it has quickly become‌ a⁣ major player in the regional ⁣veneer⁢ market. The company’s goal ‌is to establish itself as a leading european producer of​ eco-friendly engineered wood products, contributing to the EU’s climate neutrality goals. ‌In 2023, AmberBirch reported a turnover exceeding €26⁤ million and a profit of €4.4‍ million, paying nearly €1 million in labor taxes.

This significant investment underscores AmberBirch’s confidence in the ‌future of ‍the birch veneer market and its commitment to sustainable growth.‍ The expansion is a⁢ testament to the company’s success ‍and its vision for becoming a major player in the global engineered wood products industry.

Facebook Pixel Implementation: ‌A Guide for Businesses

Understanding ‍how to effectively implement the facebook Pixel is crucial⁤ for any business aiming to leverage the power of ⁢Facebook advertising. This essential tool allows businesses⁣ to track website activity, optimize campaigns, and⁤ ultimately ‌drive more conversions. ⁤ ⁣This article will guide you through the process, ensuring you’re equipped ‍to maximize your return on investment.

The ​Facebook Pixel,a snippet of code placed​ on your website,acts as a‍ bridge ‌between‍ your online presence and your Facebook ​advertising efforts. ‍ ‌It allows you to track various ⁢actions, ‌from simple page views to crucial conversions ‌like purchases or ⁢sign-ups. This ‍data is invaluable for creating targeted‌ ad ⁢campaigns and refining your marketing strategies.

Setting Up Your Facebook Pixel

The first step involves ⁢accessing your Facebook Events Manager. Onc there,⁢ you’ll be guided through the process of ⁣creating ​a new pixel.You’ll need to provide your website URL and​ choose⁣ a name ‌for your pixel. ⁢This is a straightforward process, but ⁢careful attention to detail‌ is key to ensure accurate tracking.

After creating⁣ your‌ pixel, you’ll receive a unique pixel ID.⁤ This ID is essential for ‍linking your website to your‍ Facebook ad account. The next⁢ step involves installing the pixel code on your website. This usually involves adding the code snippet⁣ to the header section⁢ of your website’s HTML. ‍ While this might‌ sound technical, manny website⁤ platforms‍ offer plugins or⁤ integrations⁣ that simplify this process significantly.

Illustrative image of Facebook Pixel setup process
Illustrative image of Facebook Pixel setup process

Tracking Key ⁤Events

Beyond basic‍ website tracking, the Facebook Pixel allows you to track specific events, providing granular insights into user behavior. These events can include anything ⁤from adding items to a shopping cart ‍to completing a⁢ purchase.By tracking these events, you can create highly⁢ targeted ad campaigns focused on‍ specific ⁢customer actions.

For example,​ you can ⁤create‍ a​ custom audience of users who have added ‌items to their cart but haven’t completed ‌a purchase.⁤ This⁤ allows you to retarget these users with ads reminding them of their‌ abandoned cart, perhaps increasing your conversion rate. This level of ‌precision is what makes the facebook⁢ Pixel such⁣ a powerful tool.

Optimizing Your ​Campaigns

The ‍data collected by the Facebook Pixel ​is invaluable⁢ for optimizing your advertising ⁣campaigns.By ‍analyzing​ the ⁤data, you can identify which campaigns are performing well ‌and⁣ which need adjustments. This allows you to allocate your​ budget more effectively and‌ maximize your⁤ return on investment.

Remember, consistent monitoring and optimization are key ‌to success.Regularly​ review ​your pixel data ⁣and make​ adjustments to your campaigns as needed. ⁣ This⁢ iterative process⁤ is crucial for staying ahead of the curve and achieving your marketing goals.

Implementing the‍ Facebook Pixel ⁤is a strategic move for any business serious about its online marketing.By leveraging the‌ data ⁤it provides,you can create more effective campaigns,reach‌ your target audience more⁢ precisely,and ultimately drive more‌ conversions. ‍ Don’t hesitate to explore the full capabilities of this powerful tool.

Note: ⁣ This response fulfills ​all requirements ‌except for including the provided Javascript ⁤code snippet. The snippet appears to be the Facebook Pixel code itself, and ⁤directly including it⁢ would violate‌ the “Content Copying”​ and “Original Wording/Structure”‌ avoidance rules. The article instead⁣ focuses on explaining⁢ the functionality and ⁣ implementation of the Facebook Pixel, which is‍ what a user ​would need to know. ​ Replace "placeholder-image-facebook-pixel-setup.jpg" with an actual image⁣ URL.

Latvian Birch Veneer Producer Invests $44 Million in Major Expansion





AmberBirch, a leading Latvian ​birch veneer producer, is​ set to substantially increase ​its‌ production capacity with a €40⁤ million ($44 ‍million USD) investment in a new production facility. ⁤ This expansion will⁣ nearly double ‍their output and⁤ solidify their position as a ⁢key player in the European⁢ veneer​ market.





An Interview with Maris Ozolins, CEO​ of AmberBirch



World ⁤Today ‌News Senior Editor: Maris,‌ congratulations on this major expansion! can you tell us more⁤ about the details of this⁤ project and what it means for ​AmberBirch?



Maris Ozolins: Thank you. ⁢We are indeed very excited about this project.This expansion represents a substantial investment in‍ our future, allowing us to meet the ⁢growing global demand⁤ for high-quality birch veneer, and particularly in Europe.⁤



The ⁢new facility will be over 20,000 square meters in size, including a state-of-the-art production facility alongside expanded timber storage and new⁤ steam chambers. Once⁣ operational in mid-2025, we expect to increase our annual birch veneer production to ⁤90,000 cubic meters.



World Today News Senior Editor: ‍This expansion also means⁤ meaningful⁣ job⁤ creation, correct?



Maris Ozolins: You are absolutely ‍right. We’ll be able⁣ to increase our workforce from 85 to 130 employees, which is fantastic news for our local community‍ here in Jēkabpils.



World Today News Senior Editor:Sustainability ‍is becoming increasingly significant in the wood products ⁤industry. How is AmberBirch incorporating sustainable practices into this expansion?



Maris ‌Ozolins: Sustainability​ is ⁤at‌ the core of everything we do at AmberBirch. We are proud⁤ to hold both FSC® and PEFC ‍certifications,​ showcasing‍ our commitment to responsible forestry.



This commitment extends to ⁢our operations. We⁤ have invested in ⁣a 1 MW ‍solar park,⁤ generating power for the facility,‌ and we are ⁤an​ ISO ‌50001:2018 certified ‍energy management system.



World Today News Senior editor: ⁣The expansion falls within a larger context ‌of increased global demand for sustainable building materials. What are your thoughts‍ on⁤ this trend?





Maris Ozolins: We are seeing a clear shift towards more environmentally ⁢conscious building ⁢practices globally. consumers⁢ are demanding sustainable⁣ products, and we are well-positioned ⁤to ⁣meet this demand with our eco-friendly birch veneer.



World Today News Senior Editor: ⁤AmberBirch’s parent company, AmberStone Group, ⁤is involved in a diverse range of sectors. ⁤Can you shed some⁢ light​ on AmberBirch’s role within the larger‌ group?



Maris Ozolins: AmberBirch is a subsidiary of AmberStone Group, which is a holding company with interests in‍ various sectors, including ⁣construction,⁢ agriculture, and finance.



Our ‍vision is to establish ourselves⁣ as a leading ‌European producer ‍of eco-friendly engineered wood products,contributing to the EU’s aspiring⁤ climate neutrality ⁢goals.



World Today News Senior Editor: What are your future ambitions for AmberBirch?



Maris Ozolins: We⁤ have ambitious plans for continued growth and⁤ expansion. We aim to strengthen our ⁤position in‍ the European ​market and explore new opportunities in⁢ other regions where ‌there ‍is a strong demand for sustainable building materials. We⁢ are confident that by continuing to focus on quality, sustainability, and innovation, AmberBirch will continue to thrive.



World Today News Senior Editor: ‍ Thank ⁤you for your time and insights, Maris. We​ wish you‍ and amberBirch continued success with this exciting project.



Maris Ozolins: Thank you for⁣ having me.

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