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Amazon’s Dominant Market Position: The FTC Lawsuit and its Impact on Consumers and Competition

Amira Shehata wrote Sunday, October 8, 2023 04:00 AM

If you’re one of more than 200 million Prime members, you have access to streaming video and audio and free, fast delivery of all items sent by Amazon for less than £100 a year, according to techxplore. Perhaps one of the reasons why so many people subscribe Consumers are interested in this service because Amazon offers a wide range of products that are difficult to buy at a cheaper price than anywhere else.

But if Amazon offer So great, why would the US competition regulator sue an online marketplace to force it to change the very service that so many people seem to love?

According to the Federal Trade Commission (FTC), which ensures fair and competitive markets in the United States, Amazon looks so good in the eyes of consumers because it uses its dominant position to force its competitors to look worse, and Amazon achieves greater sales in the United States than the sales of the 15 largest retailers across… The Internet is combined, so any abuse of its market power is possible.

The Federal Trade Commission (FTC) accuses Amazon of using its important market position to provide less than excellent service because it is more profitable for the company, and the regulatory body believes that its business model “prevents existing competitors from growing and new competitors from emerging.”

Amazon called the lawsuit “misleading” and said that if successful, it would “force Amazon to engage in practices that actually harm consumers and the many businesses that sell in our store.” Examples it gave include having to offer higher prices, offering slower or less reliable Prime shipping, And make subscriptions more expensive.

2023-10-08 01:00:00
#American #regulatory #body #files #lawsuit #Amazon #reason #Youm7

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