U.S. online retailer Amazon said Wednesday it plans to push its cashier-free shopping technology into more third-party stores this year, even as it reduces its reliance on it at its own stores.
The company said that about 140 stores use the system, known as Just Walk Out, which allows customers to scan an app to enter a store and walk out with their items without paying at a register. Amazon will double this figure this year.
The company refuted a report published this month by the technology site The Informationaccording to which the technology relies on human reviewers in India who observe customers while they shop.
“Associates do not watch live video of shoppers to generate receipts, that is automatically taken care of by computer vision algorithms,” Amazon said in a statement. However, human reviewers are necessary to improve accuracy.
The expansion of technology Just Walk Out to third-party stores, such as stadiums and Hudson News locations in airports, comes as Amazon plans to remove the technology from its own grocery stores Fresh.
Instead, it will rely on “smart” shopping carts that register users’ items and charge them when they leave stores, sending a digital receipt. Amazon claims that customers Fresh They spend more when they use the carts than those who do not use them.
Amazon has been trying to keep up with Walmart and others with its stores Freshdelivery options and the purchase of Whole Foods in 2017 for more than 13 billion dollars, but Just Walk Out has suffered setbacks, such as customer confusion about how it works, lost items, and delays in sending receipts.
In early April, Amazon cut hundreds of jobs from its physical sales team, among a series of reductions made in recent months. In addition, it has made several attempts to create physical stores that it has later abandoned, such as bookstores and shops with highly valued products on its website.
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– 2024-04-26 03:37:50
