The Amazon Prime ad consists of two stories in which it portrays the new beginnings that we sometimes face in life.
Start again. It is something that we all, sooner or later, have had to do. A move to another house, a new job or having a child. Situations that force us to leave our comfort zone and face our fears.
That is the premise of the new Amazon Prime advertisement for the launch of its global campaign. It is made up of two campaigns that reflect these new beginnings. The first tells how a young woman moves to a new city and the second how a new father tries to survive the first months.
Amazon Prime Announcement – Concrete Jungle
Amazon Prime ads are titled «Concrete Jungle» y «Double Shot Dad» and have been carried out by the Wieden+Kennedy agency London and directed by Michael Spiccia.
The first, titled «Concrete Jungle» They show us how a young woman moves to a sad apartment that lacks a little life. Inspired by the series «Good Omens»you will decide to put dozens of plants in your house to give it a little life.
Amazon’s second ad is titled «Double Shot Dad» and shows us how a new father tries to find energy after watching the series «The Boys». Through Amazon you will find a goal to pursue in coffee, from buying beans to a coffee maker that grinds it.
Amazon Prime Ad – Double Shot Dad
According to Jo Shoesmithglobal chief creative officer de Amazon: «These stories demonstrate how Amazon plays a huge role in the lives of our customers; whether to help them find new interests, start a new life transition or connect them with those things they love. The campaign embraces human stories with which people can feel perfectly identified.»
For its part, Charlie Lanus y Lucas Reiscreative directors at Wieden + Kennedy London: «We wanted to expand the Amazon universe by exploring people’s emotions and motivations; finding new and interesting stories in which the brand continues to be at the center. »
Ver | YouTube
2024-01-09 21:08:27
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