Amazon opens its first store outside the United States. And for this first, the e-commerce giant has chosen the United Kingdom, thus coming to compete even more closely with traditional stores. The store located in Bluewater, south-east London, will offer a range of products rated at least 4 out of 5 stars among the references available on the British site of the e-commerce juggernaut.
In March, the e-commerce giant also launched the UK’s first cashless Amazon Fresh grocery store outside of the US, with payments taken directly from customers’ accounts through a cashless system. sensors. The group now has six Amazon Fresh stores in the United Kingdom (compared to 32 in the United States) and an Amazon Salon hair salon.
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“Even tougher competition”
The e-commerce juggernaut, which was already on the rise in the UK before the pandemic and increasingly competing with a struggling retail sector, has seen its position bolstered by the months-long shutdown of non-essential businesses and a lasting change in consumer attitudes.
For Richard Lim of Retail Economics, the launch “sends a message to the industry that the competition could get even tougher.” “Despite the difficulties presented by the current supply problems and the impact of Brexit, Amazon has always bet on the long term,” he adds in a comment. “A physical presence allows loyal customers a smooth purchase, giving them the opportunity to touch and feel, and to pick up in store purchases made online.”
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