New Grocery Delivery Subscription Benefit Launched by Amazon
Unlimited Access to Convenient and Affordable Grocery Shopping
Amazon, the global e-commerce giant, is thrilled to announce the launch of its grocery delivery subscription benefit. This new offering is available to Prime members and customers using EBT (Electronic Benefit Transfer) in over 3,500 cities and towns throughout the United States. At just $9.99 per month, Prime members can now enjoy unlimited grocery delivery on orders over $35, spanning popular brands and a wide array of organic and natural foods across Amazon Fresh, Whole Foods Market, and numerous local grocery and specialty retailers available on Amazon.com. Customers using EBT can also access the grocery subscription benefits at a reduced rate of $4.99 per month, even without a Prime membership. To help customers evaluate the service, Amazon also offers a free 30-day trial of this grocery delivery subscription.
Convenience, Selection, and Cost Savings:
With a single affordable monthly fee, customers can now conveniently shop for groceries whenever and however they need. The subscription provides various benefits including one-hour delivery windows at no additional charge (where available), unlimited 30-minute pickups for orders of any size, and priority access to Recurring Reservations for weekly grocery orders. Furthermore, subscribers can enjoy unlimited grocery delivery for orders totaling $35 or more from local grocery and specialty retailers, such as Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, and Mission Wine & Spirits.
The Value of the Grocery Subscription:
Customers who frequently purchase groceries will see considerable time and cost savings through this new benefit. By subscribing for just $9.99 per month, Prime members gain unlimited grocery delivery from Whole Foods Market, Amazon Fresh, and local retailers available on Amazon.com. Additionally, these subscribers will continue to have access to exclusive savings within Amazon Fresh and Whole Foods Market. For customers without a Prime membership, the discount subscription fee of $4.99 per month provides an affordable grocery delivery option, complemented with varied retailer choices. The subscription can be cost-efficient, paying for itself in as little as one delivery order per month from any of the available retailers.
Positive Feedback and Customer Satisfaction:
During the test phase of the grocery subscription service in Columbus, Ohio; Denver, Colorado; and Sacramento, California, customer feedback highly praised the unlimited free delivery benefit. More than 85% of the respondents from the pilot survey shared extreme or high satisfaction levels. The top reasons for subscribers to continue their membership after the trial included cost savings on delivery fees and the convenient grocery shopping experience. One customer specifically highlighted the high-quality service of Whole Foods, mentioning their satisfaction with fresh produce and meat, as well as seamless substitutions when necessary. The positive response from customers demonstrates the value and trust they place in this new Amazon service.
Expanding Reach and Continuous Innovation:
With Amazon’s established reputation for providing price, selection, and convenience, this new grocery delivery subscription adds to its portfolio of stores that includes Whole Foods Market, Amazon Fresh, and Amazon Go. Amazon also collaborates with global grocery and specialty retailers, allowing customers to order from their favorite stores through Amazon’s website. By consistently striving for improvement, Amazon aims to provide customers with the best-in-class grocery shopping experience, whether online or in-store. Moreover, eligible Prime members can avail exclusive deals when shopping online or in-store at Amazon Fresh and Whole Foods Market, and earn unlimited 5% back with the Prime Visa.
Learn more about Amazon’s commitment to making grocery shopping easier, faster, and more affordable, and sign up for this exciting new grocery subscription benefit through this link.
