Last week, the e-commerce giant “Amazon” launched a new tool that will make shopping easier and help you choose the most suitable product. The company introduced Rufus, an artificial intelligence (AI) assistant that is trained on Amazon’s product catalog, customer reviews, FAQs, and is knowledgeable about information found on the Internet.
Amazon sees this AI assistant as a solution that will meet the needs of most shoppers. “Rufus” can answer questions like “What to consider when buying running shoes?”. The robot is also able to compare items and name the differences between them, such as discovering the difference between trail and road running shoes. The AI assistant can also answer additional questions about the product.
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The company states that the buyer can ask “Rufus” for help if there are general questions about the product category or the specific item. The robot will also make recommendations and help choose the most suitable product based on the buyer’s wishes and needs.
The new AI shopping assistant will gradually come to Amazon customers. The company says it’s currently available to a limited number of customers, but will roll out to a wider range of buyers in the US in the coming weeks.
2024-02-05 10:00:00
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