DESCRIPTION
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon’s total sales come from third-party Sellers. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 17 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Over vision is to be the first choice for all types of the Chinese business to go globally.
Amazon Business (AB) is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all sizes and specific industry types. Our vision in China is to be the No. 1 destination for Chinese Sellers to sell to business buyer globally.
We’re now seeking an experienced, collaborative and data/result driven marketing manager assisting to grow the B2B strategic segment in cross-border eCommerce. In this role, you will be responsible for marketing demand-gen planning and funnel optimization from ideation to execution for Amazon Business in multiple media channels. The ideal candidate is collaborative and highly metrics focused, can pilot and scale successful experiments quickly.
Key job responsibilities
Scheme the external-facing demand-generation plan and calendar to drive AB demand and leads by identifying effective approach base on resource arrangement;
Plan and execute the demand-gen campaign to drive qualified leads and achieve business goals.
Keep tracking performance of each digital campaign by quarterly, monthly and weekly and have the ability to dive deep the data for optimizing the lead’ journey and taking relevant action on insights gained and opportunities to grow.
Collaborate with business and MKT channel teams to align on full-funnel strategies and optimizations to drive demand into the launch pipeline.
Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing and collaborate on a unified Amazon vision.
Partner with external creative and/or performance agencies to deliver on goals
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
BASIC QUALIFICATIONS
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience using Microsoft Excel to manipulate and analyze data
– Experience using data and metrics to drive improvements
– Experience with A/B testing, especially around audience segmentation and targeting
– 8+ years of experience in 2B marketing, demand generation, performance marketing, event marketing or a related role.
– Proven ability to explore new approach to drive demand and leads.
– Proven track record of growing qualified B2B leads for business.
– Expertise in campaign management and leveraging marketing automation tools.
– Ability to make informed data-driven decisions based on performance insights.
– Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity.
– Pro-active communicator, able to manage multiple parallel-path projects, results-oriented, self-motivated and entrepreneurial and always open to new ideas.
– Professional proficiency of English and Chinese as the working language.
PREFERRED QUALIFICATIONS
– Proven ability to manage multiple, competing priorities simultaneously, as well as stakeholder expectations.
– Strong strategic thinking and operation knowledge of internet industry.
2024-03-04 20:52:54
#Marketing #Manager
