EThe American e-commerce giant Amazon asked this Wednesday the collaboration of social networks to combat fake reviews that abound on the internet with the aim of promoting or sinking a product.
In an entry on his corporate blog, the firm led by Jeff Bezos alluded, although without directly citing them, to platforms such as Facebook, Twitter, Instagram Y YouTube, and mark the fight against false reviews of “battle of the entire industry”.
“We have to work together in order to make progress more quickly in this field.”, they pointed from Amazon.
The mafia of fake reviews on the internet: how it works
Fake reviews are not left only by individual Internet users who for some reason invent an experience with a product that they have not acquired, but there is a whole market with specialized buyers and sellers dedicated to this type of service.
Hiring this type of operation can serve both to trigger positive reviews and therefore promote your own product and to flood with negative comments and try to sink the products of the competition or those against which there is an ideological or moral objection.
From Amazon they explained that in the first three months of this year, they identified and denounced to social networks more than 1,000 groups in which operations of this nature were carried out, more than three times the approximately 300 groups that they found in the same period of 2020.
“We need social media companies to proactively invest in fraud and falsehood control systems”
The Seattle company (Washington state, USA) complained that, once they make a complaint of this type to social networks, it takes them on average five days to close the groups, a figure that they continue to consider insufficient, although a year ago it stood at 45 days.
“We need the social media companies whose services are being used to create bogus reviews to proactively invest in fraud and falsehood control systems, to work with us to stop these individuals, and to help make consumers feel insurance when buying, “said the company.
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