Amazon Audible’s New Prime Video Integration Test Run in the US: What You Need to Know

Audible is currently the leading provider of audiobooks. Amazon is behind the scenes. However, you are coming under increasing pressure. Because Spotify is also pushing forward in the audiobook sector. The Swedes are also benefiting from the effects of collaboration with the streaming music and podcast offers. For example, you can recommend the relevant biography directly as an audiobook to the audience of a particular band. Now Amazon also wants to implement similar networks.

You’ll read what you’ll see: The first test run in the US

Here’s how to test high for Audible in the US Tech Crunch the link to Prime Video. The prerequisite, of course, is that the eligible customers use both Audible and Prime Video. There is currently no opt-in or opt-out. Instead, Amazon is testing a group of pre-selected accounts. They will then see new recommendations in the audiobook platform app, which are based on the content watched on Prime Video.

Audible may distribute audiobooks based on your Prime Video usage. | Image: Hearing

The image above shows you that Audible is sorting the new recommendations among the best sellers. How do you handle the whole thing? Well, have you seen me For example, if you watch the series “Reacher” on Prime Video, it is only logical that there will be corresponding recommendations for the book by Lee Child waiting for you on the platform audio books.

Audible is not yet testing networking with Prime Video in Germany

However, this connection with Prime Video is not yet available in Germany. Since data protection laws in the European Union (EU) are much stricter than in the US, Amazon would definitely need to review this action. At least in this country, explicit consent from users would be required for Audible to be able to link the data from the two platforms.

According to Amazon, the new feature finally takes into account the behavior of their customers. It has been found that after a book adaptation is released on Prime Video, demand for the corresponding original version on Audible usually explodes. The new recommendations now make it easier for ordinary Audible and Prime Video users to find content that suits them.

However, Amazon is unlikely to act here out of altruism. Instead, they naturally hope for higher revenue and want to keep up with Spotify. In general, Audible should no longer stand alone, but be more deeply integrated into the Main cosmos.

Amazon Music could certainly be integrated even more closely into the Amazon ecosystem, for example by finding individual tracks that you often listen to in movie soundtracks. To do this, Amazon would have to have much more metadata available than just comparing the individual media titles. If you’re looking for the best music streaming service, you’ll find it in our list of the best:

The best music streaming services

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