As an influential online shopping platform, consumers in the countries where Amazon operates are highly dependent on it, so if there is any problem, it’s easy to get scrutinized. A recent class action lawsuit in the UK claims that Amazon favors its products in recommendations, making consumers pay more.
The UK Consumer Rights Group recently filed a class action, stating that Amazon’s Buy Box section (i.e. recommending products to users) primarily displays Amazon branded products or products from sellers using Amazon’s fulfillment services rather than quality or price. to view. Attorney representative Lesley Hannah said up to 90% of transactions are done through the Buy Box, so many consumers may have been misled and deceived, spending more money and this could violate competition laws.
Amazon responded that it supports all sellers in the UK, where more than half of the physical goods sold are independent sellers rather than their own brands, but Amazon did not directly mention whether the Buy Box design has a promotion feature. The lawsuit claims a total of approximately $ 1 billion in damages to consumers who have purchased on Amazon since October 2016.
source:Guardian
