Home customers in Sweden will be able to buy from IKEA and eco-friendly electricity, produced with the help of the Sun and the wind, the company’s representatives announced.
IKEA, the largest furniture brand in the world, is expanding in the sale of renewable energy to households. For now, IKEA will be aimed at individuals in Sweden, starting in September this year.
It is important to mention that the electricity sold by IKEA comes from renewable sources, wind and sun.
IKEA promises affordable prices for its electricity
According to the company, households will make a wise choice financially if they choose IKEA to be their electricity distributor. Individuals will be able to buy electricity from renewable sources at affordable prices and will be able to track their electricity consumption through an application.
Jonas Carlehed, head of IKEA Sweden’s sustainability division, told Reuters he hopes to launch his new renewable energy offering for the public, as well as IKEA’s photovoltaic panel offering in all markets where the company is present.
The home furniture retailer has not said whether it will expand sales of green energy to other countries, although it hopes to allow people to “use and generate” renewable energy in “all our markets in the Ingka Group” by 2025. The company sells already solar panels.
IKEA makes constant efforts to protect the environment. The company has stopped selling LED-free lights and will soon give up non-rechargeable alkaline batteries. He even plans to turn a Swedish city into a sustainable community.
There is no doubt that this green effort by IKEA will contribute to the overall image of the company, which has become extremely important in consumer preferences in recent years, amid growing awareness of the importance of a sustainable and fair attitude.
“Electricity from fossil fuels used at home has an impact on both our health and our planet. A simple action we can all take is to switch to more renewable energy at home. IKEA offers more sustainable solutions that can be seamlessly integrated into our daily lives. In addition to STRÖMMA in Sweden, IKEA offers solar panels to customers in 11 markets, with the ambition of enabling customers in all of our Ingka Group markets to use and generate more renewable energy through our energy services by 2025.
Through the STRÖMMA offer in Sweden, customers can buy certified electricity at affordable prices from solar and wind energy and use an application to track their own electricity consumption. Customers who have already bought solar panels from IKEA can watch their own production in the application and can sell their own electricity that they do not use “, said the company’s representatives.
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