Another point of criticism from Schmiedlechner: AMA Marketing pays more for advertising than for quality controls. Specifically, AMA Marketing spends EUR 2.175 million on online advertising alone, which corresponds to 13 percent of the total budget, but only EUR 1.692 million, i.e. ten percent, for quality controls. In view of the increasing criticism of the AMA seal of approval, the FPÖler thinks it makes more sense for AMA marketing to vouch more for domestic quality.
