With the focus on ‘control’, AMA Marketing is continuing the AMA seal of approval umbrella campaign.
Care here Demner, Merlicek & Bergamnn for keeping the look and feel of the previous spots – consisting of individual vignettes. In the almost twenty image sequences, the AMA wants to allow a look behind the scenes and explain the peculiarities of the controlled food quality. 15,000 quality seal inspections annually are intended to provide security and create trust, as well as this motivate to look consciously at products with the AMA seal of approval when shopping. The current spots focus on milk and meat products. The campaign, which runs throughout Austria, is intended to show on TV, print, online and on social media that AMA Marketing is looking at the big picture with the AMA seal of approval.
This text first appeared on www.horizont.at. –
