CREMONA – Altroconsumo’s survey on supermarkets revealed an increase in prices compared to last year in all 35 chains examined: the average increase was 12.6%. To be precise, hypermarkets saw growth of 11%, supermarkets 12% and discount stores 15% with peaks of up to 18%. Despite this, there are possibilities to spend less: up to 3,455 euros per year in savings per family by purchasing the least expensive products. AND Cremona, according to Altroconsumo, is the city with the greatest price differences between points of sale (25%) therefore the possibilities for savings are higher. The people of Cremona can ‘save’ up to almost 2,000 euros a year by choosing the cheapest supermarket. Followed by Mantua, with savings of more than 1,600 euros per year. Not only that: according to the report, Cremona is also among the Italian cities where the cheapest supermarkets are located together in Vicenza, Venice, Rovigo, Verona, Mantua, Modena and Padua.
The survey considered 1,200 points of sale throughout the country. Among the hyper and super visited, the chain that allows you to save the most for mixed shopping (with products of all types) is Famila Superstore; as for discounters, however, In’s Mercato conquers the top. Despite the sharp increases in prices, discount stores still represent the cheapest choice in absolute terms: in fact, they occupy the first eight places in the shopping rankings with the cheapest products. For low cost products the differences between the brands are not so marked. Indeed, it seems that the discounters have aligned themselves and therefore there is less possibility of saving between one chain and another. Esselunga Superstore is instead at the top of the shopping ranking with only branded products, together with Famila Superstore (first also for this cart as well as for mixed shopping). In general, however, even for brand spending, there are no great savings possibilities between one brand and another: the indices are all very close. The only brand that stands out negatively is Carrefour Market.
According to a study by the analysis company Circana, as inflation increases, the success of discounters increases, but also of private labels: these are the products with the chain’s brand, on which hypermarkets and supermarkets are betting to counter the advance of discounters.
2023-09-10 11:26:00
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