The year 2020 is a year in which transformations are accelerating: the consumer is taking back the power of his consumption, digital is taking a greater part in our daily lives, customer services are deployed on a large scale (click and collect) and new emerging practices (live commerce). Retail and digital are now sectors where new models are being built.
For many years, Altavia Aura and its digital agency Jetpulp have been providing their watches, their analyzes as well as the keys to meet the challenges of the market. Historically in the format of trend books, blogs, conferences and webinars, the agency decided to pursue its editorial strategy by creating its podcast channel.
The opportunity for their experts to decipher the transformations of physical retail, in France and internationally, to analyze digital trends and to share strategic recommendations. These podcasts recorded with internal experts as well as external partners are aimed more particularly at marketing, communication and digital specialists working in retailers, brands and e-merchants. Far from being a promotional tool, this podcast chain structured around two programs (Retail Sessions and Digital Sessions) is therefore a veritable information hub where cutting-edge topics will be regularly posted.
In this context, listeners will be able at any time to listen to the many sessions offered and benefit from points of view on these two sectors of activity. In order to give real momentum to this large-scale initiative, nearly 24 30-minute podcasts will be offered each year, which will be available on all major listening platforms: Apple podcast, Spotify, Deezer, Tune in, etc.
Some examples of podcasts already available :
– What if the COVID-19 crisis was an accelerator for new consumption practices? – Retail Sessions
– The best SEO strategies for search engines – Digital Sessions
Ludovic Noël, CEO of Altavia Aura-Jetpulp and Laurent Bourgeois, CEO of Jetpulp « We are proud to announce the availability of our first podcasts which reinforce our desire to share our expertise around subjects related to new challenges in the retail, marketing and digital communication sector. Adapted to current uses and lack of time, our podcast channel offers all listeners real flexibility to listen to content that interests them at any time and without time constraints. »
Keywords: editorial choice
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