Mexico City. The net sales of Alsea, the operator of cafes and restaurants such as Starbucks and Domino’s Pizza, amounted to 18,57 million pesos, an increase of 2.7 percent compared to 17,584 million pesos in the same period of 2023.
The leading operator of fast food establishments, cafeterias and full-service restaurants in Latin America and Europe, announced the results corresponding to the first quarter of 2024, where it highlighted that sales were driven by digital advances, the effective implementation of strategies commercial in all its regions.
“Despite the challenging exchange rate environment, mainly due to a strong Mexican peso and consumer pressures, mainly from France and South America, we managed to maintain sales growth. This is due to the continued preference of consumers towards our brands, resulting in double-digit growth in same-store sales,” stated Armando Torrado, general director of Alsea.
56 percent of Alsea’s sales were in Mexico, as they grew 13.1 percent annually in the first quarter of this year, driven by the continued strength of consumption, preference for the company’s brands, product innovations in all its brands and a 3 percent increase in in-store orders.
The digital strategy continued to yield positive results, representing 30.3 percent of total sales. The loyalty program “Club By“, launched in Spain during the fourth quarter, has reached 1.5 million members at the end of the first quarter of the year.
Meanwhile, the profits of the owner of brands such as Vips, Starbucks or Domino’s fell 22 percent in the first quarter of the year, compared to the same period last year, to reach 440 billion pesos.
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– 2024-05-02 07:15:10
