As part of the transformation of the French carmaker Renault, called “Renaulution”, the Alpine brand will also undergo a fundamental change. It will become a sports division of Renault and will merge the Alpine brand itself, as well as the Renault Sport Cars and Renault Sport Racing divisions.
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At least the first third will be purely electric. The brand is preparing a sharp hatchback in the B segment, a sharp crossover in the C segment and a sports car as a replacement for the currently only A110 model. It will be created in cooperation with the British carmaker Lotus.
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“The new Alpine entity is taking three separate brands to form one complete company … We will be authentic and high-tech, wild and passionate on the roads and racing circuits,” said Laurent Rossi, Alpine’s CEO.
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Alpine will also be in charge of Renault’s Formula 1 activities. This means that for 2021 the team will be called Alpine F1 – but we probably can’t expect an electric drive here, at least for now.
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It is not yet clear how it will be with the last third, the Renault Sport Cars division, whether it will also be purely electric. The press release states that Alpine will be at the forefront of the Renault Group in technology and customer service.
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