Google is facing another antitrust investigation by the US Department of Justice, this time for alleged monopoly power in the advertising technology sector. The technology giant, which had total revenues of $307 billion in 2023, is facing allegations of hindering competition in the digital advertising market. At the same time, the company is presenting innovative products such as the foldable smartphone, which opens up new possibilities for users despite high costs.
Challenges and innovations
While the legal battle continues, Google is banking on technological advances. The new foldable device offers a larger display and improved camera features, but faces challenges such as speaker quality. The company is also implementing AI-powered features whose practical use has yet to be shown. In Russia, the company is facing claims in the millions after YouTube refused to remove certain content.
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