BENIARBEIG. The Alondra brand, a company based in Beniarbeigin the Marina Alta, a leader in the children’s furniture sector, which in 2021 decided to promote local commerce following the launch of its new website and its ecommerce. They did so by including in the check out an option where customers can choose which point of sale they had advised to offer them a commission. Now, in 2024, they affirm that they will try to be present in more marketplaces Europeans. To do this, they will launch a new line of small decorative products, with fast shipping. The company also seeks to highlight the quality of its products and compliance with European safety standards.
The beginnings of the company date back to 1985, when it began its activity manufacturing baby clothing and textiles. Currently, they continue to dress their line of designer children’s furniture with the textiles that they themselves manufacture. The company went international in 1990 and exports to 15 countries around the world, with its main markets in Italy, Portugal and France. According to the company’s latest accounts, from 2022, Alondra has invoiced 2.4 million euros, 23.7% more than in 2021when the figure was 1.92 million euros.
Alondra has its offices and a logistics storage and distribution center in Beniarbeig, from where they ship all the furniture. In addition, they have two production centers, one in Silla and another in Pedreguer, which is also a logistics center.
The firm’s official points of sale distributed throughout the country, called Espacios Alondra, are relevant as distribution channels. They are specialized in childcare and decide to include the Alondra brand in their product offering to offer quality and design children’s furniture to their customers. Alondra, for her part, trusts in the advice offered by physical points of sale when deciding what is best for each family and baby. Thus, they merge local commerce with sales channels online offering its audience the possibility of mixing both procedures when making a purchase.
Its main focus is to “help and support parents who enter fully into the world of parenting by offering them high quality products and services” and among the list of countries to which it has exported are Singapore, Panama, Morocco, Chile , Senegal, Dominican Republic, Netherlands, Switzerland or Romania among many others.
2024-03-04 06:55:41
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