DPA Assurances (Desmarais, Pinsonneault, Avard) has been in business for over 75 years in the damage insurance industry in Quebec. The company, which has three branches (St-Hyacinthe, Longueuil, Drummondville), wishes to ensure a greater presence in these markets thanks to a structured advertising campaign, articulated and produced by Macadam. This offensive also aimed to highlight the brand’s differentiating elements.
“Strategically, we took the decision to develop an extremely simple concept that does not require any explanation and which is easily declined for digital media, declares Benoit BeaucheminPartner, Consulting Services at Macadam.” Thus was born the “If you have that” concept, betting on a text/visual formula that is easy to absorb and visually appealing.
The campaign will be propelled in traditional (poster, radio) and digital (programmatic, SEM, Facebook) media until the end of 2022.
Credits:
Client : DPA Assurances
Agence : Macadam
Strategy and media placement: Average SMP
Sound studio: The Shop Studios
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