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It is a legal-digital operation which could prefigure the struggles of tomorrow … While the French Minister of Foreign Affairs, Jean-Yves Le Drian, denounced a “Institutionalized system of repression” of China against Uighur Muslims before the UN Human Rights Council, Wednesday February 24, Paris lawyer Mourad Battikh, 36, filed a complaint against Nike for “Deceptive commercial practices and complicity in the concealment of forced labor”. Seized by the Association of Uighurs of France, he denounces “Forced labor of Uighurs in the brand’s subcontracting factories in China”.

“Influencers are not greedy, screen-jerked and marketing junkie personalities. They become spokespersons, they will move the lines. »Rajaa Moussadik, partner in a digital communication agency

This predominantly Muslim people living in western China is violently repressed by Beijing. According to the report by the Australian think tank Australian Strategic Policy Institute (ASPI), published a year ago and on which the international authorities rely, more than 80,000 Uighurs were transferred to factories across China between 2017 and 2019.

However, while most of the 83 multinationals questioned by ASPI have made a commitment to their consumers and to MEP Raphaël Glucksmann, at the forefront of this fight, to interrupt their relations with Chinese suppliers exploiting the Uighurs, this no. Nike is not. Since the report’s publication, the brand would continue to work with supplier Qingdao Taekwang Shoes Co. Ltd, which produces at least seven million pairs of shoes per year for Nike. and resorted to a transfer of 600 Uighur workers from Xinjiang province in January 2020, mostly women.

“In doing so, Nike abuses its customers, supports M^e Mourad Battikh. The brand is far from the ethical commitments it proclaims in the charter published on its official website. ” Known for its advertising campaigning against all forms of discrimination, Nike has widely communicated in recent years on the code of ethics adopted by the company after the controversies targeting – already – the working conditions in the factories of its Asian subcontractors. in the 1990s. “French consumers are therefore justified in joining this collective action, considers the lawyer. What these companies fear most is a large-scale boycott of small consumers. ”

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