Alimentos de Calidad del Bierzo goes one step further in its new policy of promoting the quality figures it represents (pear, apple, pepper, cherry, botillo and chestnut) and has just launched a series of podcasts featuring a police officer, Lola, who will have to solve several mysterious cases in El Bierzo and, in this task, will end up discovering to the listener a unique place of unique agri-food products. ‘Mysteries in the heart of Bierzo’ is the title of the project that was presented yesterday, conceived as an advanced audio guide that, through a fictional story, introduces the listener to a real route through the landscapes and the senses to which shape each of the products grown and made in the region.
The podcasts can be accessed through the Food Quality website and also through Spotify. In fact, the promoters recommend this option, since the story includes music that spins the story much better. At the moment, a dozen podcasts have already been published that take the listener to Corullón to discover the power of the cherry. They are just over 50 minutes of recordings that give for three hours of route that can be done at any time of the year.
Fiction is mixed with reality and story with description in a pioneering initiative in Spain whose development has been commissioned by the production company Mil Ojos. An original proposal to bring quality products and Bierzo itself to a new generation of consumers and tourists. A campaign that combines gastronomy, culture, tourism and music seasoned with a good dose of mystery.
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