In a strategic move, the Algerian Football Federation (FAF) announced the opening of an auction for its marketing and advertising rights. This initiative, extending from 2024 to 2026, is a first of this magnitude for the body, as indicated in a press release published on its official website.
This approach, open to all sectors of economic activity, marks a turning point in the management of FAF resources. However, it should be noted that this award process excludes the mobile telecommunications sector.
The stakes of this consultation are considerable, covering all marketing and advertising rights linked to the FAF, including those of the national football teams as well as the rights relating to the Federation’s institutional events. This initiative reflects the FAF’s desire to promote and optimize its marketing assets in an increasingly competitive sporting context.
Interested bidders are invited to submit their offers before December 31, 2023, at 4:00 p.m. Proposals must be submitted in a closed envelope, with the specific mention “confidential – submission Rights FAF/EN“. This procedure guarantees the confidentiality and fairness of the selection process.
This approach is part of a vision of modernization and professionalization of the management of FAF rights, aiming to maximize the commercial potential of Algerian football on the national and international scene.
DZfoot
2023-12-14 09:23:56
#FAF #marketing #advertising #rights
