Italian automaker Alfa Romeo’s first electric model will arrive next year and is expected to be technically similar to the Jeep Avenger electric crossover. Since both brands are under the auspices of the Stellantis concern, such a decision is, of course, natural.
The aim of the automaker is to try to establish itself in the compact SUV segment, where there is extremely high competition. Also, Alfa Romeo wants to attract new customers, especially people with children, as well as women, as the manufacturer tries to reduce the stereotype that Alfa Romeo is a sports car brand that is more often chosen by middle-aged men.
It will be the smallest Alfa Romeo in years and probably the cheapest. Like the Avenger, the electric Alfa Romeo crossover will use the STLA Small platform, but the car will be able to travel around 400 kilometers on a single charge. Alfa Romeo is hoping to boost sales that have fallen during the pandemic, so this new electric car is very important to them. Using the technologies of the Stellantis concern, it is possible to reduce costs and make the manufacturer work profitably. As in last year’s interview Autocar the former head of Alfa Romeo’s UK structural unit said, the company wants to enter more price-friendly segments and increase the number of cars sold – Alfa Romeo wants to become a rational brand from an emotional one.
