Hamilton, Travis Scott and the Prince of Monaco. Fedez, Zverev and Sfera Ebbasta. Behind the accessories worn by influential people in the world is an Italian boy. Alessandro Berniniborn 1997 in Parmacan be described as the jeweler of VIPs. Son of a politician and a biologist, he studied in the ducal city until high school and then moved to the principality at the age of 21 Monacowhere he began his studies at the university. Today he specializes in the production of one-of-a-kind pieces: “I accompany everything in my creations from the very beginning. I need to be in control of everything from design to 3D development, including volumes, depths, sizes and mechanisms. I entered a very difficult market where you are either Jewish or have a family that has been doing this for generations.” Now he has a company with two partners: Alberto Vitale and a second whose family owns mines in Mozambique. There is a statement that perfectly sums up his mentality: “My most important asset is not the bank account, but the address book.” Let’s see what he said about his excellent customers in an interview on the Gurulandia podcast by Marco Cappelli and Simone Salvai.
Tedua
The first customer he talks about is the Genoese rapper Tedua, stage name of Mario Molinari. The singer’s connection to the Divine Comedy is well known among his listeners, as he used it as the title of his last album. So his idea is not surprising: “He didn’t want the classic braided rapper chain. He asked me to do something inspired by Dante’s laurel wreath. He came back from a break with one of the best-selling albums of the year. Such creation requires time and intuition.”
Fedez
Alessandro Bernini also reveals how the request from Fedezstage name of Federico Leonardo Lucia and ex-husband of Chiara Ferragni, came about. It was a weekend when he received the message: “He sends me a voice message early on Saturday morning: “Hello Ale, I want to make the most beautiful chain in Europe except Scandinavia”. I called him after an hour and told him that he was not only an outstanding rapper but also a major celebrity in Italy. So an object was needed that could unite these two worlds.” An Fedez is also tied to one of his greatest professional satisfactions: “After I gave him a necklace, we went out to dinner and met Renzo Rossowho immediately noticed her and complimented her. We spent the entire evening talking about entrepreneurship and high-quality jewelry.”
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Travis Scott
In the world of international artists are both 21 Savage as well as Travis Scott called. As for the second, the meeting was coincidental: “I was at Sas Café, the most iconic celebrity spot in the world. Imagine that in the bathroom there is a photo of the owner with Cristiano Ronaldo and Michael Jordan. That evening I was with the designer Matteo Prola with whom I have worked several times. I was bored and wanted to go home. At some point I told him that Travis had come two years ago and no one knew. Ten seconds later I turn around and see him there. The evening ended with Travis complimenting me on the necklace and someone on his team taking my number. When they came to Milan we got in touch.”
Alexander Zverev
Bernini has also expanded his horizons to the world of tennis: “Zverev has a chain of tennis balls that spin, one for each Grand Slam tournament. The trailers can be removed and reassembled. Each represents a message for the environment and is beautiful to look at. For example, we have the US Open associated with a burning forest because there are a lot of fires in California. In the future we will sell it for charity.”
Sfera Ebbasta
Above all, he recognizes Sfera Ebbasta’s knowledge: “We made many rings and earrings with him. I really appreciate him because he really knows a lot. He is very knowledgeable about the things that interest him, and that includes jewels. So I’m willing to give him cheap prices.”
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Hamilton and Formula 1
Living in Monte Carlo, he can’t help but have a very close relationship with Formula 1. Bernini says: “I invited Tony Effe and Tedua to watch it from the paddock. I know Russel. I’ll go with you Toto Wolff to the gym, a goat that runs. He is a GOAT with humility that is second to none. If you talk to him for just 10 minutes, you always come away feeling very fulfilled.” He also has among his customers Lewis Hamilton: “I made him a chain out of titanium, a material that we started using a few years ago especially for athletes. A very light and super resistant material. Hamilton buys a lot of jewelry because he “matches” them to the clothes. He likes niche brands.”
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The Prince of Monaco
Among the unexpected customers was the Prince of Monaco: “His wife had her assistant call me because she wanted to give him a nice gift for Christmas that was to be given on a cruise to the North Pole. So we made cufflinks with diamond penguins on them. When I saw her again she complimented me and said she liked them very much.” In Monaco he also had a customer in the Curia and made a ring for an important priest.
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