The investment will support Aleph’s global education initiative. This aims to expand the digital ecosystem in emerging countries in order to promote economic growth. Aleph supports the education, training and certification of more than 50,000 digital advertising professionals in 90 countries, creating new digital jobs in emerging markets.
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“At Aleph, we believe that digital media opportunities should be available anywhere in the world to drive economic growth. That’s why we’re committed to educating, training and certifying digital professionals in every region where we operate “, like that Gaston Taratuta, Founder and CEO of Aleph Group. “We are extremely proud that Snap, one of our leading digital partners, is making a strategic investment in Aleph to support our education endeavor and further strengthen our mission.”
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Aleph’s brands including Httpool, IMS, Ad Dynamo, Connect Ads, Wise.Blue and Social Snack are Snap’s exclusive advertising partners in 39 markets across Europe, Africa and Latin America, as well as in India, where Aleph and Snap recently announced a distribution partnership. Through these partnerships, Aleph is driving Snap’s monetization in geographies where Snap does not have a local presence and enabling the company to attract advertisers through local, dedicated teams and full operational support.
ABOUT ALEPH GROUP, INC
Aleph Group, Inc. is a leading global provider of digital advertising, serving as a critical link at the core of the global digital ecosystem. It connects the largest digital platforms with thousands of advertisers and billions of consumers in emerging markets. We have commercial and in many cases exclusive agreements with over 25 of the leading digital platforms including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we offer digital platforms a sustainable and scalable way to monetize their ad inventory in emerging markets – at little additional cost and effort. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 77 countries to reach nearly 3 billion consumers and maximize digital advertising potential.
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ABOUT SNAP INC.
Snap Inc. is a camera company. We believe reinventing the camera is our greatest opportunity to improve the way people live and communicate. We contribute to human progress by giving people the opportunity to express themselves, be in the moment, learn about the world and have fun together. Visit snap.com for more information.
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