“My experience has taught me that inspiration is endless, but perfection is out of reach. Just like personal style, creation comes from oneself, so I will continue to create.” Alek Wek said.
No one is like Alek Wek, who has paved the way for so many women by constantly breaking the mold – promoting diversity, inclusion and self-acceptance, and encouraging women to be their unique selves. As an artist, Wek continues to push the creative envelope and express himself boldly and uniquely. In addition to art and fashion, Wek is also a passionate advocate for social issues and actively participates in various activities.
The “Create Infinity” series of blockbusters aims to invite women around the world, hoping that the public will break free from social constraints, break through boundaries, and create their own unique stories. This is a call to embrace the unknown and explore the world with confidence.
“Through this campaign, we encourage women to face obstacles with confidence, realize their resilience and how powerful it is, and inspire each other,” said Johan Svensson, Brand Image Director of & Other Stories.
The 2024 spring and summer series will be launched one after another. Drop 1 products are designed with clean lines and exquisite details, contrasting with textured silhouettes and rough edges. The main item is an ultra-loose large leather jacket with epaulette decoration that highlights the sense of strength and recreates the style of the 1980s. Wear it with a slim maxi dress and printed skirt, or tailored trousers and a bright shirt. In terms of accessories, gold hammered details are boldly used, handbags are made of woven leather, and a variety of high-heeled sandals with rich details are launched to add color to the overall look.
Drop 2 products combine feminine silhouettes, lightweight fabrics and intricate embellishments. The ruffled dress is embellished with soft pink watercolor flowers, and the beautifully appliquéd tube top is paired with pleated wide-leg pants to create an elegant and elegant look. The white denim piece exudes a neat and sophisticated feel. The matching shoes are decorated with 3D flowers in leather and have a sculptural gold heel. The Spring/Summer 2024 collection is all about contrasts – wandering between bold expression and serene minimalism.
& Other Stories 2024 spring and summer “Create Unlimited” series will be available on Tmall flagship store, mini program boutique store and offline on February 22
Stores are launching them one after another, welcome to buy.
2024 Spring and summer series with Alek Wek Interview Q&A
Q: What has your creativity taught you?
Alek Wek: My experience tells me that inspiration is endless, but perfection is out of reach. Just like personal style, creation comes from within, so I will continue to keep creating.
Q: When are you most passionate about creating?
Alek Wek: I often get inspiration during the process of artistic creation. I love this feeling and I can feel myself growing from it.
Q: What kind of work do you dream of creating?
Alek Wek: I dream of creating a better world. I hope that when I leave, the world will be a much better place than it is now; I hope that I can make some contribution to that.
Q: How does fashion empower you?
Alek Wek: Working in the fashion industry provides me with a platform for communication. As a refugee who lived through the civil war in Sudan and came to the UK to seek refuge and education, it’s incredible that I can share my experience to raise awareness of important issues.
Q: What’s the best advice you’ve ever received?
Alek Wek: “Never stop being yourself.” My uncle told me, “keep being yourself”. Especially at such a critical time in my life, it felt so reassuring and wonderful to hear these words from someone I loved and respected.
Q: Please share a difficulty you have overcome recently.
Alek Wek: I recently injured my foot. I thought I would never walk in heels again, and I had been wearing heels for decades. Although I was scared, with the encouragement of my friends and family, I stood on the catwalk again! It’s great that I can still continue to enjoy these creative endeavors without having to worry about the shoes I wear while doing the things I love.
Q: What do you think can only be learned through hardship?
Alek Wek: Keep being myself. I had to learn the hard way and try not to worry and be anxious after making a decision. It sounds so simple yet so challenging.
Q: In the coming spring, how do you most want to dress yourself?
Alek Wek: I’m looking forward to wearing floral prints and colorful pieces, which inspire my creativity.
Q: Is there anything you’ve always wanted to try?
Alek Wek: I’ve always wanted to try surfing! I am learning to swim, and surfing in the ocean is a very liberating thing, which is great just thinking about it.
Q: What’s the last thing people would guess about you?
Alek Wek: The last thing people would guess is that I’m actually quite reserved, reserved and shy. I have different styles and I like that.
* Alek Wek At 1977 Born in the Dinka tribe in southern Sudan.From refugees during the Sudanese civil war to 1997 Became the first person to appear on the U.S. “ELLE” magazine cover, her extraordinary journey is an inspiration to perseverance and self-worth. She remains committed to her natural beauty, uses her visibility to shine a light on the crisis in South Sudan, and works tirelessly as a United Nations ambassador.Alek Wek Her career has spanned many fields, including designer, actress, painter and writer, demonstrating her relentless pursuit of creativity.
