The alebrijes made by the descendants of Pedro Linaresoriginal creator of these imaginary characters of great color and mysticism, come to blockchain technology with the help of Manantial Blanco, an entertainment and art producer that uses this new technology to sell collectible crafts to international buyers.
Through a statement, the company explained that its technology allows it to keep a digital record of transactions in a secure and decentralized manner, making it possible for the sale of these alebrijes to be carried out without intermediaries, increasing the profits for the artisans up to four times. .
“We are very excited to bring these sculptures to a new decentralized, immutable and transparent digital ecosystem, which allows crafts to reach any part of the world, preserving Mexican history and culture. “We merge technology and tradition and we are going to redefine the way crafts are marketed in the world,” he commented. Julieta Milanesio, founder and general director of Manantial Blanco.
The document explains that, since 2022, the producer has been working together with the Linares family, declared Intangible Cultural Heritage of Mexico City, with the aim of internationalizing their crafts.
In addition, it was explained that, currently, the Manantial Blanco team is developing a app one blockchain to also bring these sculptures closer to crypto collectors.
It should be noted that, for the first time, the Linares family pieces are available for sale online on the website created by the production company, which in the coming months will incorporate curated pieces from more Latin American artisans.
Among Manantial Blanco’s proposals are the development of content such as books, documentaries, video games, exhibitions, among other actions to promote original stories such as that of the Mexican alebrijes.
How will they promote the Day of the Dead?
To commemorate the Day of the Dead, an exhibition titled “Skulls, Devils and Alebrijes” where the exclusive pieces of the Linares family will be exhibited, this event will be in the Living Room Bar del Hotel W Mexico Citylocated at Campos Elíseos 252, Polanco, CDMX.
“At Manantial Blanco we have the objective of generating a real social and economic impact in Latin America through a realistic, sustainable business model based on the culture of effort, work and fair remuneration for artisans,” he declared. Franklin Vargas, founder and general creative director of Manantial Blanco.
KL
