According to Unilever, unused ice is melted down and processed. (Icon image) Image: E + / hdere
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Aldi is now selling rescued ice cream – that is behind it
Products that are labeled as sustainable sell particularly well. Unilever also knows this and is using the trend for itself: The Group has launched a new Cremissimo variety, which it claims to consist of partially saved ice cream.
According to Unilever, the chocolate ice cream with the name “Schokoheld” is made from “up to 40 percent non-processed ice mass”. However, the company does not reveal how high the share actually is.
“We have developed an innovative process in which we melt unused ice and add other high-quality ingredients,” writes Unilever on its website. The rescued ice would otherwise not be processed and thus thrown away, it is said. According to its own statements, Unilever reduces food waste by “several tons a year”, and there are no concrete figures for this either. The packaging of the ice cream should be completely recyclable.
Twelve million tons of food end up in the trash
You can buy the ice cream this week at Aldi Nord, among others. Because the food discounters are also increasingly promoting sustainability – Aldi always sells apples and carrots that have minor blemishes and would normally not have ended up on the vegetable shelf.
So far, however, such efforts have been a drop in the bucket. Every year, more than twelve million tons of food end up in the rubbish in Germany – a full 18 percent of this is used for processing, around four percent in retail.
(ftü)
