Éduc’alcool had to remove a video from its social networks that could be seen as an incentive to drink alcohol to have better sex.
“Alcohol disinhibits, and sexual behavior is amplified when it is consumed. Moderate alcohol consumption promotes erectile function in men. Moderate alcohol consumption has positive effects on women’s sexual functioning. They can experience greater sexual desire and better vaginal lubrication, ”we could read until Monday afternoon in a publication posted on the organization’s Facebook account on the occasion of Valentine’s Day.
In the video, we could see smiling young adults partying with friends, drinks in hand. “However, alcohol consumption increases the adoption of risky behaviors, including having unprotected or unwanted sex,” continued the short film of about forty seconds.
Screenshot, Facebook
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When contacted by our Parliamentary Bureau, Éduc’alcool’s Director General, Hubert Sacy, decided to remove its content immediately.
He made it clear that the passages were “rigorously” accurate and their sole purpose was to promote a scientific publication on alcohol and sex produced by the organization in collaboration with the sexologist Martin Blais, professor at UQAM and researcher at the Center for Interdisciplinary Research on Marital Problems and Sexual Assault.
“Now was it relevant to put that out of context on a film, given the delicacy of the subject? I’ll admit it to you right away, without reservation, no, it was not relevant to use these extracts to promote the publication, ”admitted Mr. Sacy.
“Our goal is not that people drink before having sex, our goal is that they read our publication to learn about the whole thing,” he insisted. .
The uncomfortable SAQ
The CEO of Éduc’alcool admitted to having given his agreement to the text accompanying the video before it was broadcast on social networks. Hubert Sacy adds that he had not “seen” at that time that it could be interpreted as an incentive to consume alcohol before sexual intercourse.
Éduc’alcool, a private organization funded by the SAQ and the alcohol industry, has for mission “to inform Quebecers about alcohol consumption in such a way as to encourage moderate and thoughtful behavior in them”, perhaps. we read on its website.
Asked to comment on the video, the SAQ stressed that it did not approve or participate in this publication on social media. “That being said, we are uncomfortable with the perception that this publication could arouse and we have communicated it to Éduc’alcool,” said spokesperson Yann Langlais-Plante.
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