To their displeasure, they sometimes only found out at checkout that their package with four filled cakes did not cost 59 cents, but 2.36 euros. A message on LinkedIn received a lot of support, and the regulator ACM described the price tag as ‘confusing’.
The retail chain will not adjust its policy, a spokesperson said after additional questions from RTL News. That seemed to happen. The editors received a tip that the price on the electronic sign in a branch had been adjusted to the total price.
Internal report
In addition, the editors had access to an internal message for employees, published on 1 August. In it, employees of the Albert Heijn bakeries are informed that after a test ‘a way has been found’ to be able to adjust the number of items on the electronic price signs.
And that way, the same price is stated on the plates as on the label. The introduction of this method, described in the message as “being able to display the correct prices”, was scheduled for August 2. A day after the message on LinkedIn and questions about this from RTL Nieuws. According to a spokesman for Albert Heijn, the internal message has ‘nothing at all’ to do with this.
Centrally controlled
Despite the plan to adjust the prices on the signs, customers will not see the total prices on the electronic price signs. The prices on these signs are set from the head office, the spokesperson explains.
This ensures that the electronic price signs cannot handle different quantities per package. In one store, three or four cakes, biscuits or donuts go in a package, while the other branch packs the baked products in five or six packs.
Adjusting the signs to price per package is therefore possible. But because not every branch puts the same amount in a package, it may happen that the prices are still not correct in some places.
“So we leave it as it was; the unit price is on the shelf tag, the total price on the label.” Customers who find three, four, five or six cakes too much can also buy them individually, she adds.
2023-08-04 10:09:18
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